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The SS7 hack is a reality. There are sites all over the internet that offer tracking the location of any cell phone user by just the phone number. Other services.

So it is important that users take control back and ensure that they are suitably protected on the web.

28 Free Tools to Help You Find What People Search For

Malicious tracking Google keeping a dossier on you is not as dangerous as a cyber criminal tracking your moves. It can happen through malware that get installed on your computer, your smart TV or even your webcam. Always keep your webcam covered. There is malware that can get into your computer or smart device and switch on cameras and recorders to access your private activities. According to Kaspersky Lab , these are certain ways in which you can manage your privacy and ensure that you are not tracked on the internet.

How people find you online

Monitoring your outgoing traffic 1. Type 'netstat' next to the prompt and press 'Enter' to generate a list of all outgoing data transmissions.

The Netstat command works best when you have as few applications opened as possible, preferably just one Internet browser. The Netstat generates a list of Internet Protocol IP addresses that your computer is sending information to. Some of these IP address are legitimate and correspond to websites or services that you are using. Document each IP address reported by Netstat and launch a Web browser. Enter each IP address into your browser's address bar and press 'Enter' to attempt to locate where the information is being sent.

Locating stealth apps 1. Right-click your taskbar and select 'Start Task Manager' to launch your task manager, a list of all running processes on your computer. Close all programmes except for one Web browser. Select the 'Processes' tab, then select 'User Name' and browse through the list to view all processes running on your computer. Processes that do not include your username may be an indication of malicious software running on your computer. Do not personalise Google Ad settings But possibly, the most interesting part of protecting yourself on the web comes through Google's ad settings page.

Google creates a personal profile for each of its individual users based on the user's specific interests. It is based on this profile that various ads keep following you around the internet.

Therefore, it important that your 'ad personalisation' option on your Google account is left unchecked. Such problems arise especially when you sign into a specific user account on Google Chrome , for ease of internet access across various platforms. But, in doing so, you put your own personal information at risk of being misused. But even this won't completely stop ads.

There are further measures that must be put in place, including different browser add-ons, which let you customize what you're blocking. Hot Spot Shield hides IP addresses. IP addresses are generally used to link data and other information that a website knows about you. For instance, the website could get to know your country or city based on your registration details on the site.

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IP addresses are often what law enforcement authorities ask internet service providers for during various investigations. Just log out Don't remain logged into your social media accounts all the while. You are easy to track if you are always logged into your social media account because you are letting the social media company know whatever you do on internet. Once you are logged out, your surfing cannot by tracked by your social media company.

Ditto for email. You can also use special software that block tracking. In summary, your every move in the cyber space is being tracked by someone or the other. It is up to you to ensure that all you security measures are in place. Otherwise, it is as simple as you allowing your personal information to be misused by a third party. Read more on google. Google Chrome. In December , Google announced it would be using the web search history of all its users in order to populate search results. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before.

According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results. In February , Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources.

Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system which punishes sites whose content is not unique. The Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of ' Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words [39].

With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors. The leading search engines, such as Google , Bing and Yahoo! Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.

The Yahoo! Directory and DMOZ , two major directories which closed in and respectively, both required manual submission and human editorial review. Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. Today, most people are searching on Google using a mobile device.

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots. When a search engine visits a site, the robots. The robots. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled.

Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March , Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam. A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.

Adding relevant keywords to a web page's metadata, including the title tag and meta description , will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element [49] or via redirects can help make sure links to different versions of the URL all count towards the page's link popularity score.

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design "white hat" , and those techniques of which search engines do not approve "black hat". The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception.

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As the search engine guidelines [18] [19] [52] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, [53] although the two are not identical. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div , or positioned off screen.

Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether.

Why Is Your ISP Tracking You?

Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay per click PPC campaigns, depending on the site operator's goals.

Search engine marketing SEM is the practice of designing, running and optimizing search engine ad campaigns. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.

Your ISP Is Tracking Every Website You Visit: Here's What We Know

In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October where they analyzed 2. Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console , the Mobile-Friendly Test , which allows companies to measure up their website to the search engine results and how user-friendly it is. SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals.

Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. As of , there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. Japan , Naver , Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, , the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted.

In March , KinderStart filed a lawsuit against Google over search engine rankings. From Wikipedia, the free encyclopedia. For other uses, see SEO disambiguation. Main article: Robots Exclusion Standard. Blog network List of search engines Search engine marketing Search neutrality , the opposite of search manipulation Website promotion User intent.

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